President
Born and raised in Humboldt, CA, Rob has a literal lifetime of knowledge and experience in this industry. He has always had a passion for horticulture and gardening, but he doesn’t subscribe to conventional farming and gardening techniques. Instead, he prefers organic and other alternative growing methods which, he believes, will be standard practice in the future. After working his way to Operations Manager at another company, he decided to branch out on his own and open Urban Horticulture Supply in 2017. In this capacity, he strives to help return farming to small businesses and individuals.
After the passage of state legislation in 2014, Rob began advocating for Tennessee farmers engaged in the research and growth of industrial hemp. When the federal government passed the Farm Bill of 2018 authorizing those activities across the country, he began fervently supporting local farmers through fundraisers and at hemp-based conferences and conventions.